PPC on Amazon FBA is no walk in the park, it's getting harder as we move into the new year with Amazon PPC 2021. In this Amazon PPC tutorial 2021, we break down how to draw insights from campaigns and perform Amazon PPC management. Your Amazon PPC strategy 2021 needs Amazon PPC optimization 2021 to reduce your Amazon PPC ACOS and boost profitability. We explain why a minimalist approach to Amazon sponsored ads yields better results and is also far more manageable, leading to faster Amazon PPC optimization. In this Amazon PPC tutorial 2021, we pick up where we left off in Part 1 on Amazon PPC for beginners 2021, starting with keywords insights and Amazon PPC campaign 2021 adjustments to improve the performance of your PPC on Amazon FBA 2021. Check out PART 3: https://youtu.be/DBPmeKleIqk Check out PART 1: https://youtu.be/zPrXCUFOZoU 🟠 Follow us on Instagram @officialdanrodgers 🎥 Subscribe To My Channel: https://bit.ly/2Bp6amp MORE AMAZON TRAINING? 👉 Check Out the Just One Dime Amazon FBA membership: Tier 1 (In-Depth Training Program): https://bit.ly/3rmfNKx Tier 2 (Tier 1 + Community & 1X1 Coaching): https://bit.ly/3oNcaM9 Tier 3 (Tier 1 & 2 + Product Ideas & Suppliers): https://bit.ly/3aA5605 This Amazon PPC strategy for 2020 focuses on Exact match campaigns for efficient Amazon PPC management. We move our Amazon Sponsored Ads from Amazon PPC automatic campaign and a broad Amazon PPC manual campaign to an exact match PPC campaign. We explain a multitude of Amazon PPC tricks which will help you in evaluating your PPC keywords and Amazon PPC campaigns overall. The end goal resulting in you running a profitable Amazon advertisement for your listing via a group of targeted keywords. Our key focus here is Amazon PPC optimization, reducing your ACOS, and finally, how to continually replicate this for effective Amazon PPC management. 🌎 FaceBook: https://www.facebook.com/officialdanrodgers Timestamps: 00:00 – Intro 00:30 – PPC data periods 01:02 – Create PPC reports 02:16 – Structure PPC reports 03:21 – PPC optimization goals 03:54 – All PPC report columns explained 04:08 – Keyword 04:24 – Customer Search Term 05:30 – Impressions 06:12 – Relationship between Impressions and Clicks 06:52 - Click Thru Rate 07:22 – Cost Per Click 08:23 – Spend 08:38 – 7 Day Sales 08:52 – Advertizing Cost of Sale (ACoS) 09:23 – Why are there stars (*) in my report? 10:30 – How ACOS impacts Profit Margin 11:24 – Evaluating Broad Match Campaigns 13:07 – Why CTR is so Important 14:00 – Evaluating Automatic Campaigns 14:21 – Why am I getting ASINs in my report? 16:24 – Evaluating Exact Match Campaigns 18:16 – Why ACOS is NOT everything at this point 18:37 – The 3 Outcomes 20:20 – Now what? 👷🏼 SAVE on TOOLS below: 👌🏼 Get 10% off of Helium 10 every month with (RODGERS10) 👌🏼 Get 50% off the first month of Helium 10 with (RODGERS50) 1) Go here: https://bit.ly/2nmWLbO 2) Sign up free. Hover over your account icon at the top right. Click “Plan” or “Plan Details.” 3) “Upgrade” to your chosen plan and use your coupon code at the bottom of the “Plan Details” page to get that % off. (Codes are CAP SENSITIVE and you can ONLY USE ONE.) 👌🏼 Get 15% Off Viral Launch for Life: https://bit.ly/351zcpX 👌🏼 Get 20% Off the AmazeOwl Product Research Tool with (DR118) IMPORTANT: This is to be entered on the Amazeowl subscription page at the bottom right where it says "ENTER PROMO CODE", BEFORE you select which subscription you would like. Steps: 1) https://amazeowl.com/ 2) Download App 3) On Subscription Page, Enter Promo Code 4) Choose Subscription and Pay Voucher discounts: -Established plan yearly 20% (recommended) -Growth plan yearly 10% -Established plan monthly 20%