The Ultimate Guide to Amazon PPC | Setting up and Optimizing Sponsored Product Ads (2020)

👀 Want to see Jungle Scout in action? 📲 Join us for a live demo HERE: https://jnglsct.com/demo ****************** Jungle Scout Presents: How to Sell on Amazon FBA for Beginners! This is the ultimate step by step tutorial for those looking to learn everything there is to know about selling on Amazon in 2021. We cover every step of the process, from product research to launching on Amazon! Remember to bookmark this video so you can always come back, and jump back in by selecting a timestamp below. 0:00 What this Video will Cover 0:59 What is Private Label? 2:05 STEP 1: FIND A PRODUCT 2:36 Six Criteria of a Good Product 3:13 Jungle Scout Product Database 4:04 Jungle Scout Chrome Extension 4:21 Demand 4:54 Competition 7:30 Profitability 7:49 Two Main Costs that Affect Profitability 9:53 Jungle Scout FBA Profit Calculator 10:41 Verifying Sales using the Jungle Scout Product Tracker 11:36 Improvement Potential 13:52 Legal & Liability Issues 16:01 Ease to Sell 17:51 STEP 2: MAKE YOUR PRODUCT 18:00 What is Alibaba 18:26 Six-Step Process to Sourcing a Product 18:35 Four Qualities of a Good Supplier 19:04 Quality 1: High-Quality Product 20:11 Quality 2: Experience 20:28 Manufacturer vs Trading Company 21:36 Quality 3: Communication 22:00 Quality 4: Price 22:34 Using the Jungle Scout Supplier Database 23:41 Sending an Initial Contact Email 25:37 Narrowing down your List of Suppliers 25:41 Using the Jungle Scout Supplier Tracker 26:02 Ordering Samples 27:18 Placing an Order 27:25 Price Negotiation Tips 28:50 Inspections 30:04 STEP 3: PACKAGING & BRANDING 30:13 What Makes a Good Brand Name 30:48 Packaging 30:58 Packaging Style 31:37 Packaging Requirements 31:59 FNSKU 32:27 Packaging Nice-to-haves 32:51 Designing & Creating Packaging 33:13 Amazon Brand Registry 34:37 STEP 4: SETTING UP YOUR BUSINESS & SELLER CENTRAL 34:52 Setting up an LLC 35:39 Setting up Seller Central 36:32 Individual vs Professional Account 40:28 STEP 5: SHIPPING 40:39 Freight Forwarder 41:39 The Shipping Process 41:48 FOB vs EXW 42:15 Air vs Sea Shipping 42:44 FCL vs LCL 43:27 Clearing Customs 43:52 Necessary Documents 44:53 Prepping Goods for Amazon 45:22 SPD vs FTL/LTL 45:46 Labeling 46:40 Setting up a Shipment in Seller Central 49:45 STEP 6: CREATING YOUR LISTING 50:08 Seven Step Process for Setting up a Listing 50:30 Keyword Research 52:15 Draft your Listing using the Jungle Scout Listing Builder 52:31 Draft your Listing Title 53:02 Draft your Listing Bullet Points 54:08 Draft your Listing Description 54:25 A+ Content 54:55 UPC Barcodes 55:42 UPC vs FNSKU 56:07 Listing Images 58:16 Setting up your Listing in Seller Central 1:00:35 STEP 7: LAUNCHING YOUR PRODUCT 1:01:01 Three Factors Affecting Ranking 1:01:40 Factors Affecting Conversion 1:02:04 Optimal Sales Numbers for Ranking 1:02:26 Two Strategies for Launch 1:02:35 Using a Deals Website 1:05:46 Using PPC for Launch 1:05:59 Additional Strategies for Getting Initial Sales 1:06:46 Pricing Strategies for Launch 1:08:27 Using the Profit Calculator to Determine Launch Price 1:08:47 Using Coupons 1:09:49 Getting Reviews 1:10:13 Request a Review Button 1:11:19 Email Campaigns 1:12:11 Early Reviewer Program 1:13:02 Vine Program 1:13:58 STEP 8: PPC 1:14:45 Sponsored Product Ads 1:15:17 PPC & Keyword Research 1:15:33 Automatic and Manual Campaigns 1:16:19 Setting up an Automatic Campaign 1:17:13 Campaign Bidding Strategies 1:18:18 Setting up a Manual Campaign 📚 LEARN HOW TO SELL ON AMAZON FROM GREG MERCER 📚 📺 30+ hours of step by step video instruction 🖥 Monthly live Q&As 🥇 1 year of Jungle Scout 👩‍💻 VIP customer support 👥 Exclusive community ▶︎ Learn more here: https://jnglsct.com/freedom ☀️ WE’D LOVE TO CONNECT WITH YOU ☀️ Start Selling: http://jnglsct.com/start-selling Grow Your Business: http://jnglsct.com/amazon-sellers Instagram: http://jnglsct.com/ig Facebook: http://jnglsct.com/fb ✓ SUBSCRIBE TO OUR CHANNEL so you never miss a video: http://jnglsct.com/subscribe ✓ #JungleScout #AmazonFBA #HowtoSellonAmazon